Minimum Advertised Price Policy

Santevia Water Systems Inc. and its approved retailers work to develop, market, and distribute Santevia products to surprise and delight our customers. To protect the Santevia brand and our retailers we have outlined a Minimum Advertised Price (MAP) policy to prevent pricing wars that could displace high-quality, service-focused retailers, and other sales channels from offering Santevia products at unsustainable prices. 

This MAP policy outlines the minimum advertised price for all Santevia resellers who must adhere to the policy or risk being penalized.

MINIMUM ADVERTISED PRICE POLICY

The purpose of this policy is the protect Santevia's brand value and ensure fiar competition by preventing resellers from advertising products below MSRP.

MAP Policy Rate

Prices must be listed at full MSRP unless advertised in approved sales channels.

Full MSRP Sales Channels:

• Online
  • Product Display Pages (PDP)
  • Brand websites
• Marketplaces (selling on marketplaces requires specific permission from Santevia)
• Coupon websites (Groupon, Zulily, Honey, etc)
• Online advertisements 
• META (Facebook)
• Google Ads (PPC, Shopping, Display)
• TikTok
• Bing

Channels where no MAP policy applies:

• Your direct email/SMS list
• Printed materials distributed to your customers and prospects
• Radio
• Your customer newsletters or catalogues
• Television
• In-store signage
• Billboards
• Organic social media posts
• Online sitewide coupons

Branded Keyword Bidding

Without express permission from Santevia, resellers are prohibited from bidding on Santevia branded keywords or any variations thereof on search engines, including but not limited to Google, Bing, and Yahoo. This includes using any Santevia trademarked terms, product names, or any misspellings or variations of these terms. Violation of this policy will result in immediate enforcement actions.

Enforcement of Policy

Santevia reserves the right to enforce this Policy at its sole discretion if a Retailer does not comply with the MAP Policy. Enforcement actions may include, but are not limited to:

• Issuing a notice of violation and requiring the Retailer to correct the infraction within a specified time frame.
• Placing the Retailer on a non-ship basis for a period determined by Santevia, which may be temporary or indefinite.
• Restricting the Retailer’s access to certain Santevia products or marketing resources.
• Terminating the Retailer’s status as an authorized seller.
• Pursuing other legal or corrective measures is necessary.

Authority Over Policy

Santevia retains exclusive authority over establishing, interpreting, and enforcing this Policy. The MAP Policy Administrator is the only entity authorized to discuss, modify, or grant exceptions to the Policy. No Santevia employee, sales representative, or other individual can alter or waive this Policy. Any actions or representations made by unauthorized persons regarding this Policy are invalid and will not be recognized by Santevia.

Absence of Agreement; Non-Negotiability

This Policy does not constitute an agreement between Santevia and any other entity. Santevia neither solicits nor will it accept any assurance of compliance with this Policy from any Retailer or other party. Each Retailer must independently choose whether to comply with the terms of this Policy. This Policy is not negotiable and will not be altered for any individual Retailer.

Confidentiality

The terms of this Policy are confidential and may not be disclosed to any other party.

MSRP

Please contact Santevia for the latest MSRP pricing for Santevia products.

MAP Relief Period

MAP relief periods are times when Santevia’s MAP policy does not apply. Retailers may choose to advertise below MAP during these periods. For exact dates, retailers must confirm with Santevia by contacting marketing@santevia.com. 

1. Spring Sale (estimated March 2025; duration 1-week)
2. Summer Sale (estimated July 2025; duration 1-week)
3. Fall Sale (estimated October 2025; duration 1-week)
4. Black Friday / Cyber Monday (November 26, 2025 - December 1, 2025)
5. Boxing Day (December 26, 2025 - December 31, 2025)

These MAP policy rates will apply unless an alternative has been explicitly consented to. Santevia can also revoke this policy. This policy does not apply during a MAP relief period defined in Santevia’s annual marketing calendar. For more information, please contact Santevia at marketing@santevia.com.