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Minimum Advertised Price Policy

Effective January 1, 2021

Santevia Water Systems Inc. (“Santevia”) and its approved retailers (“Retailers”) work to develop, market and distribute Products (as defined below) of the highest quality that represents excellent value for customers. Santevia has expended a lot of resources to build a positive image of its brand. Santevia is proud to associate with Retailers that dedicate the time and effort to ensure consumer satisfaction with Santevia brand products and protect the Santevia brand reputation.

The Policy helps to maintain the value of Santevia’s Products, including preserving the goodwill, market value, reputation, and image of Santevia and its Products and Trademarks.



Retailers may sell Products at any price they choose at their sole discretion. This Policy applies only to advertised prices.

Santevia believes that marketing the Products at a price other than the manufacturer suggested retail price (“MSRP”) undermines Santevia’s reputation and the market value of the Products. However, Santevia will permit a minimum advertised price (“MAP”) of ten percent (10%) less than the MSRP at any time.

No Trademark or Copyrighted Material may be used in any advertisement, catalog, or publication, whether printed, audio, video, or electronic unless the price is greater or equal to the MAP price, as published by Santevia.

Santevia reserves the right to amend or suspend the Policy or the MSRP List, in whole or in part, with at least 90 days prior notice.

ADVERTISEMENTS - “Advertisement” is defined as any advertisement, announcement, information, publication, or notice given or made by a Retailer in connection with the solicitation of business or sale of any Product(s) in whatever medium, including email, print, radio, newsletter, television, handbill, sign (except signs inside the Retailer’s retail store directed to consumers inside the store), catalog, letter, other electronic media (including but not limited to all forms of social media such as Facebook, LinkedIn, Twitter, Instagram, and text messages) which includes Retailer’s website address where the Products are offered for sale. This Policy is not applicable to any in-store advertising such as in-store displays or signs.

PRICING ON THE INTERNET IS AN ADVERTISEMENT - Prices listed on an approved website, including but not limited to prices listed in the “shopping cart,” are considered an advertisement, and are subject to the Policy. However, this excludes website-wide promotions that do not single out only Santevia products but offer general store-level promotions (ie: loyalty points, discounts, and/or first-time purchases).

POLICY VIOLATIONS - Violations of the Policy include but are not limited to the following conduct:

  • Displaying advertised prices below the current MAP.
  • For Online Retailers, include phrases such as “click for the price,” “add to cart for a lower price,” “email for price,” “call for price,” or similar phrases that imply that the advertised price is below the MSRP.
  • Supporting, supplying, or in any way facilitating other Retailers who advertise in violation of the Policy.

ENFORCEMENT - Santevia monitors the advertised prices of its Products and will enforce the Policy at its sole discretion and without notice. Any questions concerning the Policy should be submitted in writing to the Sales & Marketing Department at sales@santevia.com. Retailers have no right to enforce the Policy. Santevia will not discuss Policy compliance with any Retailer; nor will Santevia discuss any other Retailer’s compliance with policy terms.

If a Retailer does not conform to the Policy, Santevia will enforce the Policy in the following manner:

  • FIRST OFFENCE: The retailer will be notified by the distribution partner or Sales Representative of the violation and will have 48 hours to correct the infraction.
  • SECOND OFFENSE: Retailer will be placed on a non-ship basis for a period of thirty (30) days from the date of the Notice for all Santevia products.
  • THIRD OFFENSE: Retailer will be placed on a non-ship basis indefinitely for all Santevia Products.

SANTEVIA HAS SOLE AUTHORITY REGARDING POLICY - Santevia is solely responsible for establishing this Policy and, acting through the MAP Policy Administrator, retains sole authority regarding the Policy. No Santevia employee or sales representative has any authority to discuss, modify, or grant exceptions to the Policy. Any representation or action relating to the Policy by any unauthorized employee, sales representative, or other person is invalid.

ABSENCE OF AGREEMENT; NON-NEGOTIABILITY - This Policy does not constitute an agreement between Santevia and any other entity. Santevia neither solicits nor will it accept any assurance of compliance with this Policy from any Retailer or other party. Each Retailer must independently choose whether to comply with the terms of this Policy. This Policy is not negotiable and will not be altered for any individual Retailer.

CONFIDENTIALITY - The terms of this Policy are confidential and may not be disclosed to any other party.