Minimum Advertised Price Policy

Santevia Water Systems Inc. and its approved retailers work to develop, market, and distribute Santevia products to surprise and delight our customers. To protect the Santevia brand value and ensure fair competition, this policy prevents resellers from advertising products below MSRP. This policy also restricts the types of advertisements that can be used to market Santevia products.

MAP Policy Rate

Prices must be listed at full MSRP unless advertised in approved sales channels.

Full MSRP Sales Channels:

• Online
  • Product Display Pages (PDP)
  • Brand websites
• Marketplaces (selling on marketplaces requires specific permission from Santevia)
• Coupon websites (Groupon, Zulily, Honey, etc)
• Online advertisements 
• META (Facebook)
• Google Ads (PPC, Shopping, Display)
• TikTok
• Bing
• Connected TV
  
  

Channels where no MAP policy applies

• Your direct email/SMS list
• Printed materials distributed to your customers and prospects
• Radio
• Your customer newsletters or catalogues
• Television
• In-store signage
• Billboards
• Organic social media posts
• Online sitewide coupons
  
  

RESTRICTIONS OF ADVERTISEMENTS

Unauthorized Paid Digital Promotion

Without express permission from Santevia, resellers are prohibited from financially sponsoring or paying to promote Santevia products on any digital platform. This restriction applies to all forms of paid digital marketing, including sponsored product feeds, paid search results, Google Shopping ads, and bidding on Santevia trademarked terms, product names, or variations/misspellings on any search engine. Violation of this policy will result in immediate enforcement actions.

Here is a point-form breakdown of the specific channels and tactics that are prohibited without express permission:

• Search Engine Ads (SEM): Paid text ads on Google, Bing, or Yahoo that appear when users search for water filtration terms.
• Trademark Bidding: Paying to show up for searches specifically containing the word "Santevia" or common misspellings (e.g., "Santivia").
• Product Name Bidding: Bidding on specific model names like "Gravity Water System" or "Alkaline Pitcher."
• Google Shopping & Performance Max: Featuring Santevia products in the visual "Shopping" carousel or the "Shopping" tab.
• Paid Social Media: "Sponsored" posts, boosted content, or carousel ads on Facebook, Instagram, TikTok, or Pinterest.
• Marketplace Advertising: Using internal paid tools like Amazon Sponsored Products, Walmart Connect, or eBay Promoted Listings.
• Display & Retargeting Ads: Paying for banner ads or "follow-me" ads that show Santevia products to users who have previously visited your site.
• Paid Comparison Sites: Financial sponsorship to be featured on sites like PriceGrabber or Nextag.
  
  

What remains "Safe" (Organic Only)

• SEO: Showing up in search results naturally because your website has good content.
• Organic Social Media: Posting to your followers on your feed or stories (without clicking "Boost").
• Email Marketing: Sending newsletters to your own customer database.
• Content Marketing: Writing blog posts or reviews on your own site.
  
  

Enforcement of Policy

Santevia reserves the right to enforce this Policy at its sole discretion if a Retailer does not comply with the MAP policy. Enforcement actions may include, but are not limited to:

• Issuing a notice of violation and requiring the Retailer to correct the infraction within a specified time frame.
• Placing the Retailer on a non-ship basis for a period determined by Santevia, which may be temporary or indefinite.
• Restricting the Retailer’s access to certain Santevia products or marketing resources.
• Terminating the Retailer’s status as an authorized seller.
• Pursuing other legal or corrective measures is necessary.
  
  

Authority Over Policy

Santevia retains exclusive authority over establishing, interpreting, and enforcing this Policy. The MAP Policy Administrator is the only entity authorized to discuss, modify, or grant exceptions to the Policy. No Santevia employee, sales representative, or other individual can alter or waive this Policy. Any actions or representations made by unauthorized persons regarding this Policy are invalid and will not be recognized by Santevia.

Absence of Agreement; Non-Negotiability

This Policy does not constitute an agreement between Santevia and any other entity. Santevia neither solicits nor will it accept any assurance of compliance with this Policy from any Retailer or other party. Each Retailer must independently choose whether to comply with the terms of this Policy. This Policy is not negotiable and will not be altered for any individual Retailer.

Confidentiality

The terms of this Policy are confidential and may not be disclosed to any other party.

MSRP

Please contact Santevia for the latest MSRP pricing for Santevia products.

MAP Relief Period

MAP relief periods are times when Santevia’s MAP policy does not apply. Retailers may choose to advertise below MAP during these periods. For exact dates, retailers must confirm with Santevia by contacting marketing@santevia.com. 

1. Spring Sale (estimated March 2026; duration 1-week)
2. Summer Sale (estimated July 2026; duration 1-week)
3. Fall Sale (estimated October 2026; duration 1-week)
4. Black Friday / Cyber Monday (November 26, 2026 - December 1, 2026)
5. Boxing Day (December 26, 2026 - December 31, 2026)

These MAP policy rates will apply unless an alternative has been explicitly consented to. Santevia can also revoke this policy. This policy does not apply during a MAP relief period defined in Santevia’s annual marketing calendar. For more information, please contact Santevia at marketing@santevia.com.